The Urbane Property Stylist has been busy styling display homes. Most recently we had the pleasure of working on a display home styling project with the team at Mirvac Residential. They entrusted the styling of their brand-new Acacia display home to us. And we were more than happy to oblige.
As an interior designer, I loved working on display homes. I influenced aspects throughout the entire process. Floor plans, textures, lighting, colour palette and finishes. Walking into a display home now, I identify the interior designer’s vision. Applying home styling complements and completes their vision. Hence, why I love display home styling as a property stylist now.
Every display home comes with a brief. The developer, Mirvac, have identified their targeted buyer in advance. They identify them long before even breaking ground on a development. It is fundamental to every decision. From the size of each block, to the number of bathrooms in the home. It only makes sense that this flows on to every styling decision we make too.
Mirvac tasked us with showcasing a lifestyle aspired to by potential buyers. Give them what they are seeking.
The Acacia home is a large four-bedroom, two storey property. It boasts three living areas and a generous open plan dining, kitchen area. Modern, clean and contemporary design is consistent throughout the home. Families often upgrade to a home catering for their growing needs. A larger, premium property like this is exactly what they seek. Targeted buyers were couples from their early thirties with children anywhere from infants to late teens.
First, our goal was to create an inviting and warm space for families. Yet, it still called for a touch of elegance and luxury to reflect the premium price range. Parents of young families, whilst busy surviving one day at a time, have not sacrificed all interest in design. They still seek a stylish and modern home.
The aim was to not only complement, but enhance the modern design of this home. A selection of contemporary furniture, in a neutral colour palette, throughout the home achieved this. This created a base onto which colour could be injected with considered targeting. Each space received the right amount of colour through artwork, cushions and accessories. Check out our blog post for tips on how to use artwork to add colour to your home.
When we style a home, we want every room to be memorable to buyers. Statement and stand-out furniture and accessories achieve this. Yet, statement items require restraint in their use. One or two stand-out items in each room is the limit to leave a lasting impression for the better. A stunning silk blend blue toned rug in the main living area was a favourite in this display home. A navy velvet occasional chair in the master bedroom was also chosen as a statement item.
Black dining chairs provided impact in the dining area. They also tied in seamlessly with the black window and door frames throughout. Accents of natural oak feature in the kitchen within detailing on the island bench and custom-built shelving and joinery. Timber top bar stools and timber framed artwork complimented this island bench. Timber framed artwork continued to carry this warm element throughout the property.
The master bedroom received luxurious and elegant selections. It featured gold accents, velvet cushions in rich burgundy and deep blues. The navy velvet occasional chair, paired with a marble top side table, complete this sophisticated parental sanctuary. This home styling was in line with our take of the brief “…. a touch of elegance and luxury to reflect the premium price range.”. The three remaining bedrooms received two double beds and one single. The single bedroom styled as a kid’s bedroom meeting the needs of a likely family buyer.
Styling throughout the bedrooms was age neutral. Buyers could have children from toddlers to teens. We allow them to envisage a child of any age appreciating the room. The use of double beds in the each of the remaining two rooms, created extra space. It leaves the use of the room up to the imagination of buyers. Their styling allows visualisation as either guest rooms or a teenager’s room.
The styling of this display home was a success. It met the brief with compliments from the client. As a team, developer and stylist have provided buyers with open potential for their future lifestyle. By showcasing what is achievable in this home, an emotional connection is created. Emotion is the key factor when deciding where to call home.
It was a pleasure to style this display home. I appreciated the elements of interior design throughout, and took satisfaction in adding the finishing touch. As always, I look forward to styling the next display home.